Do you know that email marketing is one of the most important components among
your other internet marketing mix? And I believe that writing an effective email
copy is crucial to your online success.
On the Internet, there are 2 important factors that determine your website sales,
first is driving traffic to your website (traffic generation) and second is to convert
those traffic (visitors) into your buyers (traffic conversation).
Yes, no doubt we all know that your web copy is going to be the primary element
that is going to make you sales but not everyone is going to buy something from
you for the first time. Statistics shows that the average conversion rate is less
then 5%, so following up the rest of your 95% prospect is crucial and that's when
email marketing comes in.
Many internet marketers overlook the potential sales that could be made from emailing
alone. Would you want your 90% of your visitors that didn't buy the first time go
to waste? My answer is NO.
Here are the 7 steps that you need to know to write an effective email:
1. Personalizing your email can attract your readers to read your email. By adding
your reader's name in the subject title, header and body will give them a more personal
and closer feeling. Always remember that you are writing to one person and not to
a huge email list. The response rate can increase as much as 64%
2. A catching subject line that will make your reader to click on. Many times, most
people don't realize the importance of a subject title and often use the subject
title to sell. The next thing you know, your email is in the trash bin. Create a
curiosity title instead of a hypey one.
3. Do not hard sell in your email. I'm sure that no body likes that. Instead, give
them more information about your product or service. Suggesting or recommending
to your readers to a possible solution that works for you is probably a much politer
way than saying "Try my product, it works!"
4. This is one important part, so listen close. Format your email for maximum readability!
What do I mean by that? Always make sure that each line of text is around 55 characters
long, including spaces. It's best to keep it under 55 characters. Try reading a
flush of text across your screen and your probably know why it's good to break up
your long lines.
5. Humans by nature are curious and want to know more about other people's life
story.
So create something interesting to start your email, preferably a story related
to the purpose of your email. You want to get your readers hooked so that they will
read on. Be realistic and not create some cooked up story that can never happen
or had never happened. Don't do that, once your reader finds out the truth, you
will lose credibility.
6. Always ask your readers to do the things you want them to do. Always include
a call to action in your email. Isn't that what your email is intended for? For
example, "click here to find our more" or "click here to enroll". Tell you readers
what to do, you'll be surprise that many of them will do what you say.
7. Lastly, always encourage a response from your reader. You ask how? You simply
go "Hey Tom, if you have any questions feel free to drop me an email", isn't that
simple?
Create communication and at the same time you are building the virtual relationship
with your reader.
Don't overlook the potential of emailing. You never know what the other 90% of your
prospect who didn't buy the first will do when they receive some of your follow
ups emails. If you haven be doing the above, I suggest you to start now.
