If you were to ask 10 Internet Marketers what the most important skill is for
a new marketer to develop, I would wager a guess that at least 9 of them would
respond, "writing." After all, you can have an outstanding product, purchase the
hottest advertising space online and hire an outstanding graphics designer. In
the end, none of it is going to do you one iota of good if your sales letter
bites the big one.
It's not enough to go to your favorite guru's site of the day and copy his
technique. Not any more it isn't. Not only will someone recognize where your
letter came from but the reality is, all that stuff has gotten old. For the most
part, potential buyers don't even read their sales letters any more. If they buy
the product, it's primarily because of the name behind it.
So, what's the answer? The second most important skill to develop for success:
creativity. It is time to think outside the box, folks. You want your readers to
be so drawn in by the information they have to drag themselves away from the
copy to purchase the product. So, you do it the same way advertisers are doing
it in every other medium. You entertain them. Tell them a story, give them a
reason to buy from you. People love stories, they always have.
Think it doesn't work? You HAVE heard of the Rich Jerk, haven't you? You may
hate him, you may love him but you can't deny his tactics haven't worked for
him. If you want to really want to understand how to be as successful without
copying the Rich Jerk's style, you should check out first ebook in The Guru's
Apprentice series: "How the Jerk Got Rich" at
http://www.guru-apprentice.com
This cutting edge report analyzes the Rich Jerk's principles and shows you how
to use advanced subliminal techniques to write a sales page that sells. Don't be
a copycat -- be creative!
