There are hundreds of ways you can categorize "internet marketing", but I
think for our purposes, it's safe to say they'll all fit in 2 categories:
Selling and "providing"
In general, selling would be considered giving a customer a product or service
for money in return. This is a more advanced form of internet marketing, reason
being it takes more time, more resources, more work, and more money to start out
with.
What I want to focus on is the second category, "providing" - giving for free.
Examples of this type of internet marketing are all over the web, anything from
offering free articles, or offering free graphics. If you're ever going to get
into internet marketing, this is where you should start if you have no previous
platform.
The engine to offering free services or products is in Google's Adsense, one of
the most widely used CPC (cost per click) ad program. This is how the money is
generated and put into your pocket! Here is a crash course on how Adsense
works... Advertisers (corporations/businesses) pay Google to display these ads,
and google pays us to display the ads on our sites. The more people clicking the
more money Google makes, therefore the more money we make. Get it? Good.
So now you at least have a clue of what internet marketing is about, at least
the kind I do. We offer a service or product that people will be interested in.
Then we put Google Adsense on our website to earn revenue. The more traffic we
get, the more clicks we'll potentially get, the more money we'll potentially
earn!
It may seem like a mouthful now, but once things start rolling, it's a breese.
In my next post, we'll start the process of creating our online income source if
I'm not sidetracked by other things (grins).
