1. Use extra white space creatively in your subject line. You can add extra blank
spaces between your words or letters.
2. Combine capital letters with lower case letters. Use all capital letters in
every other word or use a capital letter between every other lower case letter.
3. Add text symbols in your subject line. You could use them between words and
letters. Start and end your subject with a text symbol. ( *, $, >,{,] )
4. Begin your subject line with the word "STOP!". People have been trained their
whole life to stop what they are doing when they see that word.
5. Ask people a question in your subject line. We all went to school and were
repetitively branded to answer questions.
6. Use the word "FREE" in your subject line. Your offer should be attractive
to your target audience. It could be free information, software, trials, etc.
7. Begin your subject line with an "online smile :)". People use smiles offline
to gain people's attention and to win their trust, why not use them online too.
8. Don't use unbelievable claims in your subject line. People have or know some
who has been ripped off and trained themselves to ignore those claims.
9. Don't use all capital letters in your subject line. It is hard to read, looks
unprofessional, and on the internet it's considered a symbol for shouting.
10. Test different subject lines to see which ones draws the most traffic to
your web site. Also, read the FAQ before posting a message or ad anywhere.
