7 Ways to Collect Email Addresses Online and Off Your email campaign starts with
a strong list. Without a good list of people who "opt-in" you aren't going to be
able to make email marketing work for you. Here are 7 little-used ways to collect
email addresses: 1. Pop-ups One of the most underused and highly effective ways
to capture emails is to create a pop-up window on your web site. This can be a pop-up
on entry or exit - they are both effective. When we started using this on www.instantsalesletters.com
we saw a 500% increase in opt-in subscribers. 2. Subscriber box You should prominently
provide a email subscriber box on each of your site's web pages. This will significantly
increase your sign-ups. 3. Postcard Miilllliion Dollllar Emaiills © 2001 Surefire
Marketing, Inc. If your customer list is mainly offline you can send out a postcard
and offer an incentive for them to send back their email address. 4. Contests Contests
are a great way to capture opt-in email addresses because most people will have
to give you their correct address so they can be informed when they win. 5. Advertise
Your Autoresponder Address Many people will run ads advertising their web site.
A smarter way is to run ads or promotions and use an autoresponder email address
- this way you will capture all email information from interested prospects. The
autoresponder will be set-up to automatically deliver your promotion to people that
request it. (A complete source of autoresponder information is at: www.autorespondermagic.com)
6. Capture Using Simple Forms Most offline stores and businesses completely miss
an opportunity to capture the email addresses of their customers. A super example
of someone doing this right is the California Tortilla example in this ebook. Any
time a customer or prospect phones you, walks in or does business with you is an
opportunity to capture their email address. 7. Give Aways (free ebooks, software,
etc.) Give aways or "bribes" are highly effective means of capturing emails. You
need to provide people with an incentive to give you their email address. People
are becoming more hesitant to hand out their email addresses for fear of rampant
spamming - but if your incentive is big enough you'll get lots of emails to build
your list.
