1) Create An Irresistible Offer To Grab Your Prospects Email Addresses
An auto responder won't work unless you can get it into your prospects email
boxes, right? So, you've really got to make an irresistible, no risk offer if you
want to get your message in front of the majority of visitors.
Offer a free ebook, report, test drive, course, or anything else that's low cost
for you, has a high level of interest for prospects, and can be delivered automatically.
You might even write an accompanying sales letter to increase desire for your free
offer.
I've found that some on the internet are hesitant about handing over their email
addresses, just as some are reluctant to enter their credit card number. You have
to break through this roadblock by offering them something they just can't live
without.
2) Get Your Messages Opened By Writing Irresistible Subject Lines
Another roadblock that your autoresponder faces is that people don't have the
time to read all the spam, ezines, offers, and autoresponders they sign up for.
Yours has to engage them by the subject line alone and needs to force them to open
the email to satisfy their curiosity.
Two successful techniques to get emails open include:
* Creating a 7-day course, and mentioning that this is the next part in the complete
course.
* Writing a benefit heavy subject line that speaks directly speaks to your target
audience
3) Use Your Prospects Names In The Email Subject And Body
Nothing grabs attention quicker than mentioning your prospects name. And with
capabilities to automatically include names and other personal information about
your prospects, it's a smart move to personalize each message so the reader feels
like it came fresh from your keyboard to their email boxes.
A highly recommended autoresponder service to use is http://www.followupmarketer.com
because they give you these capabilities and more with unlimited auto responders
so you can market different products without paying more.
4) Provide Real Information In Each Message
Nothing will sour readers to your product or service quicker than giving them
information that doesn't give them what they're after.
So, give them something they can really use and make sure it's something they
haven't already learned somewhere else. If you can teach them something in one of
your messages that really helps them out, and you show them that your product is
crammed full of similar techniques, then I guarantee you're going to make yourself
a new customer more times than not.
5) Get Your Prospects To Act Now
Information in an email isn't enough. There's actually a steady formula to follow
that pushes people into clicking your link and buying your product. In short form,
here it is:
First, give them a lesson or some strong information in your message. Teach them
something new, and help them put it into action.
Second, give benefits of your product, and detail how it will help them.
And third, give them a reason to click the link and order right now. You can
say that another day without your product is another day they won't enjoy _____________,
__________, and ________________.
Try it. The techniques outlined above will work for you if you apply them correctly.
