1. E-mail courses are generally quick and easy to create. Contents for your e-mail
courses are everywhere -- old articles, interviews, information from doing research.
You only need to know how to organize them and make the content easy to understand
and follow.
2. You can append your sales letters at the end of your e-mail courses. People
who take your e-mail courses can learn something valuable from you first, and when
they're done, they will be more receptive to your follow-up letters.
3. E-mail courses can help you attract visitors to your Web site. You can't put
everything in an e-mail course so you can actually place links within your e-mail
course messages. These links can point to more information found on your site. You
can promote your Web site's URL in each message.
4. E-mail courses can help you gain more subscribers for your e-zine. Make people
aware that subscribers of your e-zine are always the ones to get first dibs on your
e-mail courses.
5. You can run your e-mail courses hands-free. You just need to create and arrange
your e-mail messages in the order you want them to be delivered to your participants,
then put them in a sequential autoresponder. Your e-mail courses then become your
24/7 promoter!
6. E-mail courses can help you get leads and you can promote your products or
services to these people. And by making your e-mail courses 100% opt-in, the risk
of being accused of sending unsolicited e-mails is significantly reduced.
7. People won't ever need to download any special software before they can take
your e-mail courses. All they need is an e-mail address. They can read your e-mail
course lessons straight from their e-mail clients (Eudora, Pegasus, Outlook Express)
or on the Web (Hotmail, Yahoo!Mail or any Web-based e-mail).
8. You can tailor your e-mail courses to promote specific products or services
you are selling on your Web site. If your e-mail course consists of 10 lessons delivered
in 10 e-mail messages, then people who take your e-mail course are exposed to your
product or service 10 consecutive times. This definitely increases your chances
of getting your product or service bought.
