Electronic mail, or commonly known as email, is one of the popular methods of
modern communications. Through the email services, you will be able to compose,
send, store, and receive messages over recognized electronic communication system.
Moreover, it also allows you to attach computer-related files (computer files such
as images and audio entries as well as word documents and computer-generated spreadsheet)
to your email messages, making it an effective tool in exchange of information on
the Internet. The use of email is not just ideal for personal purposes but for business
purposes as well.
Speaking of business purposes, do you know that email is one of the popular promotional
tools used on Internet marketing? According to the study conducted by the Winterberry
Group, a consulting firm that works on marketing services, direct marketing, and
marketing technology of online-based companies, email promotions yields an average
of $15.50 return of investment for every dollar spent. It is equivalent to a 17
percent return of investment than the conventional mail campaigns and 73 percent
more than telemarketing campaigns.
In other words, the study shows that email promotion is not just a popular promotional
tool but also a cost-effective strategy on Internet marketing businesses. Through
sending out at least a single email newsletter to interested individuals, you will
be able to build your subscriber base that will be your primary source of web traffic
and revenues. With every dollar that you will spend on sending out email newsletters,
you will save substantial amounts of money from acquiring prospects and clients.
Sending relevant email communications to various individuals who requested for such
information is the most effective way of establishing a relationship with him and
later turns him into your clients and your clients into long-term product evangelizers.
To achieve your goal of earning substantial amounts of money on your Internet marketing
business, you decide to adopt the email promotion method and start sending out several
newsletters to your present clients and prospects. However, there are important
rules that you need to follow in email promotion that will increase your chances
of achieving all your marketing objectives, whether to increase repeated orders,
convert attracted web traffic into long-term clients, or obtain high quality of
branding awareness.
So what are the rules? First, send email correspondence to individuals who have
requested it. For instance, you are into an affiliate program wherein you are tasked
to endorse a merchant's website pertaining to travel and adventure planning. When
someone subscribed to your email newsletter, do not move them over to your affiliate's
vacation list and instead send them email containing articles on various ways of
how they can enjoy traveling in this particular place. It would be better that you
send him monthly email newsletters with regularly-updated information on other topics,
but do not mix your newsletter bases just because you want to increase your mailing
volume. Remember that sending out-of-topic email newsletters will just be the ground
of losing your present and potential clients later on.
The second rule that you need to follow when you prefer email promotion for your
Internet marketing business is to be consistent with the frequency of email newsletters
sent. Depending on the kind of Internet marketing business you are into as well
as your subscriber's level of interest, the appropriate volume for you could be
weekly or monthly. Once you have found the appropriate email sending frequency to
your subscribers, stick with it. You will be able to attract more potential clients
since they know when they can expect to receive a fresh email newsletter from you.
Aside from the aforementioned rules in email promotion, there are various considerations
as well so that you will be able to get more potential clients for your Internet
marketing business. These are as follows:
1. If you have your mailing list, you must have an auto responder service. This
will send email newsletters to your mailing list on a regular basis without any
human intervention.
2. Aside from the auto responder service, you must also include opt-in forms on
your site for individuals who wish to add their names to your mailing list. The
auto responder company will provide an HTML code that would be pasted into your
site.
3. Use the auto responder service's tracking system to identify which of your email
newsletters are opened by your subscribers and lead to additional web traffic to
your site.
By following the rules and considerations in email promotions, you will be able
to achieve your marketing goals and succeed in your Internet marketing business.
