Have you signed up for a new internet marketing business and still don't know
what to do? You decided some time ago that you wanted to work from home but you
didn't know how to get started and there is a lot of information out there.
Maybe you found the business that you want to be marketing but you are still
confused about where to market on the internet. There is email marketing ,
safelist advertising, classified advertising, search engine advertising and the
list goes on. You even wonder what a search engine is? There's a difference
between free advertising and paid advertising. There's traffic exchanges and
banner advertising.
One of the most important lessons I have ever learned is to have a system and
keep track of what you do. If we look at the system, we have to be sure it can
function not only for you and me but also for those that will become part of
your business. After all, network marketing is a business design that is meant
to have a network of people that work together for the growth of the business.
The structure is as important as the products that are being marketed.
Let's put the products to the side for the purpose of this article. The reason
for this is because many of us have different companies that we are marketing
products for and our purpose is to be a conveyance of products from the producer
to the consumer, nothing more. When talking about a marketing system, we are
talking about a system to introduce potential business owners to participate in
one or more various aspects of the network marketing business. While talking
about the marketing system, we are also talking about a marketing training
program as well and this article is a component of an internet marketing
training program.
We will break it down to a very simple form. I'm going to take one aspect and
that is list building. With this aspect, we will not get into advertising
techniques except to remind ourselves that it is the internet advertising and
also offline advertising (such as newspaper advertising and mail order
advertising) that function to bring list building to fruition.
"THE MONEY IS IN THE LIST." This is the one statement to remember if you forget
everything else in your internet marketing training. Whether we are talking
about network marketing, internet marketing, direct sales or any other marketing
program, business is conducted by people working with people. This even goes for
traditional business. What is the most powerful form advertisement? Word of
mouth! In business, when you satisfy your customer, you will get 5, 10 maybe 20
referrals. When you let your customer down or act unprofessional, they will tell
EVERYONE they know.
List building. List building is the number one activity for any business owner
or network marketer. How you go about this is probably another 1500 articles!
Let's keep it simple. The reason for putting someone on your list is so you
"hopefully" have a customer for life. You introduce yourself through your
advertising and invite the prospect to join your list. Maybe you didn't get
that. This is the most important line in this article. Read it again: (You
introduce yourself through your advertising and invite the prospect to join your
list.) No matter how it happens, you are asking your prospect to join your list
and they agree. This agreement could be in the form of them filling out a form
on a website to sending an email to an autoresponder. Your goal is to add as
many good quality prospects to your mailing list as possible so you can keep in
touch with them through your mail system. Your mailing system could be them
joining your opt-in mail, autoresponder, newsletter, ezine or etc.
There's 2 distinct factors of your mailing list. First, you are advertising to
invite new prospects to your mailing list. The second factor of your mailing
list is mailing follow up messages to the people that agreed to join your list.
Once you have your business(es) up and running, the people on your list are
valuable to you. As an established internet marketer, each member of your list
has an average monthly value to you. One major marketer commented that each
member of his list is worth $1 per month on average. This doesn't mean everyone
on his list sent him $1 every month but this is the average across everyone that
was on his list. If this was a market average, this would mean you could
estimate making $1,000 if your list had 1,000 members on it. Of course, you have
to have the business or sales opportunities and mailings to your list to make
this happen.
Now that you see the value of your mailing list, all you need to do is build it.
For the purpose of this article, all I wanted to do is show you the value of
your mailing list and the importance of having a "System" to build that mailing
list with. Let's go one step further. Remember, I mentioned how you go about
building that mailing list can be about 1500 articles? Let's keep it simple.
Instead of going all over the internet looking for 1500 articles (most of them
won't serve your purpose), keep in touch for more marketing tidbits of
information. We will discuss building that mailing list with a generic marketing
system. Further, the marketing system is designed to market any business that
you are promoting.
