| TAKING EMAIL MARKETING TO THE NEXT LEVEL - Many types of Internet advertising don't work as well as they once did. People have gotten used to banners and don't click on them. Some ezines have failed to keep their readers' interest and ads sometimes get less response.
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| The Anti Spam Challenge - Minimizing False Positives - Email is the quintessential business communication tool, so when it doesn't work like it's supposed to, business suffers. Anti spam software is designed to protect your inbox from unwanted messages, but unless your system is properly trained even the best software misses the mark and flags legitimate messages as spam. These messages are referred to as ?false positives.
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| The Biggest Secret In Internet Marketing - In the Internet marketing world, there are many misconceptions and outright lies. But the biggest secret is one that is so obvious that nobody wants to talk about or is even aware of. In this article, I share what I (and many world class marketers) consider to be the biggest ?secret? in Internet marketing.
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| The Cardinal Sins of Email Marketing - One of the most frequent questions my customers ask me is "What should I do to make sure my email marketing campaign is a success?" My answer is always different, depending on the client's industry, campaign goal, and many other factors. But in today's e-marketing landscape, there are a few pointers that stand true for any client, a few things that can really make or break an email campaign.
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| The Cybermagic of Whitelists - Before we start getting deep into the meat of this article it's important to explain some standard terminology to make sure the rest of this article makes sense.*An IP address is a number which identifies your location on the Internet.*A blacklist is a list of IP addresses which your antispam software uses to block incoming spam.
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| The Golden Age Of Free Email Is Coming To An End - It wasn't that long ago that free email accounts were so totally taken for granted that everyone seemed to have several of them. I remember personally owning dozens of Yahoo!, AltaVista, Mail.
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| The Goose That Lays Golden Eggs - Ever wondered what it would be like to have a goose that lays golden eggs? Well, if you thought such stuff happens only in fairy tales, think again!Now before you get carried away in your own curious thoughts, let me tell you that the magical goose I'm talking about is your list of subscribers or your contact list.
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| The Harsh Reality Of Starting Your Internet Marketing Business - I'm guessing that if you had a food franchise business offline, you would treat it as if your life depended on it. You would probably even be willing to work 12-16 hours a day to keep your franchise running smoothly! What you need to realize when starting an internet marketing business is that it is still a real business.
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| The Hidden Dangers of HTML Email - As a veteran Internet user, I can honestly say I remember a time when HTML email was not possible. Back then RTF wasn't available either and for that matter, email programs did not even wrap lines for you or allow file attachments. Today however, I receive a steady and annoying stream of email in all shapes, colors and sizes.
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| The Importance of Email - Part 1 - The Importance of Email (Part 1)Email. How do you use it? In our six-part series we will discuss the following:
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