Ok, so you have a great product and people are visiting your site, but perhaps
even though they are interested in what you have to offer, they need some more convincing.
How can you convince them that they want to purchase your product? An autoresponder
is the best way to do this.
Autoresponders are used by websites all over the internet and why? Because it is
a proven and well-known fact that people generally, do not purchase on their first
visit or contact with a website. They may not even make a purchase on their third
or fourth visit either. It usually takes up to six contacts before a visitor will
make a final buying decision.
Why do they wait so long? Well, there are many reasons. Maybe their searching for
a better deal, doing some comparison-shopping, maybe they are trying to decide if
they truly need your product, or maybe they simply forget you even exist. It is
up to you to remind them.
How does an autoresponder work? Well, you would have to place a form on your website.
It should be visible and attractive, on every page of your website. You ask for
their name and email address. With an autoresponder, you have an automatic way of
contacting any person that fills out that information.
The instant that information form is filled out; they will receive an automatic
email from the autoresponder. A few days later, another one goes out to them, just
as a reminder. You of course have to type the email, but just once, the autoresponder
sends it out automatically, at a time pre-determined by you.
Autoresponders are a great marketing technique for any type of business, whether
or not you sell something online. It works just as well for businesses in the brick
and mortar world, as it does for online sales.
There are specific key points to making an autoresponder system work well for you.
The first thing is you have to make sure that the autoreponder content is valuable
and useful. You have to follow a formula such as AIDA
A) Get the customers Attention
I) Generate Interest with the benefits, advantages, and features your product or
service offers
D) Create a Desire; make the customer want your product. Show them how it can help
solve a specific problem.
A) Ask for Action, give them something to do, click a link or purchase a product
It is essential that your autoresponder message shows how by purchasing your products
or services, you are solving a specific problem that they may have in their lives.
You need to show potential customers how your product can make their lives easier,
more enjoyable, and efficient.
