You have probably heard this a thousand times: the goldmine is in the list. Now,
what is so special about the 'list'? For one, this list consists of subscribers
who are loyal to you, and who trust you. They are basically your long-term customers
to whom you can continue to promote your products to, and make money from.
Reports have shown that it takes an average of 7 contacts before a subscriber decides
to purchase your offer. So the only way you can contact your subscribers with such
frequency is through the implementation of a follow-up system. In this way, you
can always remind them of any new offers you might have, as well as any updates
on your website.
As a result, email marketing has become a vital weapon for Internet marketers all
over the globe. This kind of Internet marketing strategy is ruthlessly efficient,
and it is so powerful that success is almost certainly guaranteed.
However, there are a few factors that are vital to the success of using email marketing
as your main Internet marketing strategy. In this Internet marketing guide, I will
share with you 3 vital areas that will help to turbo-charge your email marketing
efforts. Striving to succeed in these areas will eventually result in the success
of your email marketing campaign.
Rate of Deliverability
It is important for you to take note that not all of your subscribers will receive
your emails. You can put the blame on spam filters for the low deliverability. These
filters are security checks implemented by many email services to help block their
users from receiving unsolicited, commercial emails.
However, there are ways to beat the spam filters. The filters work in such a way
that it will raise the red flag whenever it picks up words like 'Free', 'Pre-launch',
'Special offer', 'Guaranteed', etc. So when you are drafting out your emails, try
your best to avoid these words. You can also beat the system by spelling the words
differently, for example the word 'Pre-launch' can be spelt as 'Pre-laun/ch'.
To be absolutely sure, do a test on your email message by sending it to your own
account first. If it passes through your spam filters, then you can relax knowing
that they will pass through your subscribers' spam filters as well.
Rate of opening the email
More commonly known as the open rate, which refers to the number of your subscribers
who actually open the emails you send. Now, here is the painful truth: some of your
emails will be left in the inboxes of your subscribers to collect digital dust.
In order to minimize the impact of this glaring problem, there are a couple of things
you can try out. One way is to construct a hypnotic subject line, one so catchy
that it will inspire your subscribers to open the mail and read it. Another way
is to send out your email on a Monday. You may think: Oh, isn't that Monday blues?
Well, not quite. In fact, this can be a very effective strategy.
Yes, everybody dreads that first day of the work week. But Monday is also a day
where people will go and check their inboxes to kick away the blues syndrome; while
some just want to clear their emails that may have accumulated over the weekend.
Rate of readability
The rate of readability refers to how many of your subscribers actually get to read
your messages. You can significantly increase your emails' readability rate by offering
good, high quality content. Think about this: why do people want to go on the Internet?
That's right. They are always on the lookout for the information they need, and
they will also never resist getting their hands on fresh and helpful content.
Another way is to choose a topic which highlights a problem, and offer a 'how-to'
solution to the problem. The bigger the problem, the better you can arouse the interest
of your readers. Try something like: "Tired of your dead end job? Let me show you
how to fire your boss!", and you will get the adrenaline of your readers pumping
with anticipation.
