There are four major steps to conducting a successful bulk emailing. If you carry
them out carefully and in order, you will notice a considerable increase in the
responsiveness of the lists to which you email, whether they be your own or someone
else's.
Step #1: Create Anticipation for Your Bulk Emailing
Effectively creating anticipation is a two-step process. If, for instance, you are
planning to advertise a product in your bulk emailing, your first step should be
to let your target audience know it is coming long before it does. This will require
you to create a buzz and to send out multiple mailings to different lists, obviously
including your own. This should also include releasing samples of whatever product
you are planning to release in the future.
The second step in the process of building anticipation is to give the readers/subscribers
some reason to actually care that you are releasing this product in the future.
One easy way in which to do this is to actually target the right audience - one
that will be interested in your offer. Another easy way in which you can do this
is to give them some specific stake in your project by providing a one-time only
offer that they must take you up on or miss out forever. For instance, all members
of a certain list will get a discount between certain dates. Or all members of a
certain list can be affiliates during a certain period of time; if they miss out,
they never get that chance again.
Step #2: Create an Irresistible Offer
Creating an irresistible offer has a lot to do with how you create your product
and how you craft your copy. One way in which you can create an irresistible offer
is to give subscribers the chance to beta test your product and give feedback. This
will help you to implement all of the features that will be irresistible to other
subscribers. Another way in which you can create an irresistible offer is simply
to over-deliver to a ridiculous degree. Provide excellent bonuses, a reasonable
price - and hammer it home again and again with clear, powerful copy.
Another way in which to create an irresistible offer is to make it exclusive, time-sensitive,
or one-time only. This immediately induces a rush to purchase the product while
it is still available or while it still has certain bonuses.
Step #3: Test Your Subject Lines and Copy Ahead of Time
Before you send out your bulk emailing on the big launch day, you will want to test
every single aspect of your copy, of your sale page, of your conversion rates. You
may want to email a number of experts in your field who you respect and offer them
a free copy of your product if they are willing to review your sales page. Additionally,
you may want to mail your product out to a certain segment of your list before everyone
else to determine how well it will convert.
Step #4: The Last Step, Send Out the Bulk Emailing
When you're finally ready to send out your bulk emailing to the public, make sure
you have coordinated it properly. Get setup with e-zine owners, check your spam
rating on the email, and then coordinate the final emailing. If you followed all
of the four steps properly, your emailing should succeed.
