Is e-mail marketing dead with the advent of auto-responders and the number of
unsolicited e-mails that arrive in our inbox each and every time we open it. We
inadvertently start deleting messages and at times delete important messages that
may be of value to us. This is a nightmare for any internet marketer who wants to
get his message across to a client.
E-mail marketing is becoming more and more difficult in light of new spam laws,
increased filtering, and hordes of vicious spammers making it tough to get legitimate
e-mail into the inboxes of the customers and subscribers who want it. And that means
it's time to look for new ways to reach online audiences to build relationships
and, ultimately, increase sales.
There is a new technology that solves this problem. Desktop Marketeris the cutting-edge
new software that is the first to bring 'direct-to-desktop' marketing technology
to the small-business market.
With Desktop Marketer, you can bypass e-mail altogether and deliver messages STRAIGHT
to the desktops of your customers' and subscribers' computers. That means you have
a constant, private communication channel that is NOT filled with other people's
messages and is NOT interrupted by third-party 'filters' or 'blockers' so your messages
get read every time. Guaranteed!
The best part is that this technology is SO NEW that only the wealthy Fortune 500
companies have used it until now. So people using Desktop Marketer to send promotions
to their customers and subscribers now have an incredible 'first-to-market' advantage
over their competitors.This technology gaurantees 100% message delivery.
Direct-to-desktop publishing lets you send HTML messages directly to your customers'
desktops instantly, reliably, and electronically without having to wrestle with
e-mail filters, bounce backs, or competition.
Once customers sign up, they do not have to check their e-mail or visit your web
site to get your latest news or updates. A flashing desktop icon alerts them as
soon as they receive a message from you and all they have to do is click to read
it.
It is brilliant. The system does not use e-mail, yet it is 100% opt-in subscribers
simply turn off the program if they wish to stop receiving messages.
It is a win-win situation for everyone involved: Subscribers receive messages only
from companies they trust. No spam, no pop-ups, no third-party ads just legitimate
messages from a sender they want to hear from. And companies get to deliver their
messages without ISPs or e-mail filters getting in the way.
E-mail marketing is getting more and more complicated. While e-mail is still a powerful
marketing tool, these days you need to work harder than ever to keep in touch with
your list of customers and subscribers. Subscribers change their e-mail addresses,
leaving you without a way to contact them.
Your legitimate messages get wrongfully trashed by overactive junk mail filters.
People's free e-mail accounts fill up quickly, causing your messages to bounce back.
And even when your e-mail makes it into a subscriber's inbox, it can get lost in
a sea of newsletters, personal messages, promotions, and spam if you don't know
what you're doing.
The current situation of direct-to-desktop publishing reminds me of the way things
looked on the Internet five years ago, when most companies did not have web sites
yet. Only a few highly funded Internet start-ups (remember the dot-com boom?) had
the money, software, and skills to develop a professional site.
Then a few companies started looking at how to make web design accessible to the
public and now, user-friendly web design software has made it easy for anyone to
create a professional-looking e-commerce web site in minutes! The same thing happened
with e-mail marketing. At first, it was just a few entrepreneurs testing the water
to see if there was a way to avoid paying postage for direct mail promotions and
now, thanks to e-mail automation software, it seems like every company is using
e-mail to distribute their promotions and newsletters.
Now, the same situation has come up again. This technology will become mainstream
in the future, but it it is those who get in on it FIRST who will see the biggest
profits from it. And at the moment, it is just now affordable for all of us smaller
companies that do not make billions of dollars a year.
Information from this article will help you kick your online marketing into the
next generation! Desktop Marketer is here to stay.
