As home based business owners, when we do marketing by email we ask ourselves,
"Why are many of my subscribers not reading my emails? Why are they not buying my
products?"
There are many reasons why your subscribers don't WANT to buy YOUR products.
The 3 most common reasons are:
1. Every email they get from you is about products that helped you.
2. They feel you don't really want to solve their problems because you don't
know anything about them- but their email address.
3. Your emails have a "one size fits all" message. Your emails make them feel
like one in a crowd, not like a special subscriber.
It's not too late to change those common mistakes! Commit to really care for
them. You'll see them forwarding your emails and you'll get more
free targeted traffic!
Even more, they'll look forward to hearing from you. Hence, make them feel special
using these 3 tips in your email marketing campaign.
Tip 1) Don't send the same message to all your subscribers. Have your subscriber
list divided into at least 3 sublists like by country, US state, date subscribed,
and interests.
Sublist 1: Country, US state of where they live
Have a great product you know will help your subscribers save time? Don't tell
all your subscribers about it at the same time. Think of ways to make your various
subscribers feel special.
- For instance, let's say most of your customers live in Ohio. Make them feel
special with an email that says something like:
- I'm writing to you because you live in Ohio and your state is one of my top
3 states served. In other words, more subscribers have bought my product "5 tips
ebook" than in most states in the country! As my way of saying thank you, I'm offering
you, (and only my Ohio subscribers) this related product at 40% off the purchase
price! I'm only offering this special for 4 days. After 4 days, all my subscribers
and website visitors will need to buy it at regular purchase price. I'm glad to
serve you.
Sublist 2: Date they subscribed
Think of ways you can mention the date they subscribed to your newsletters and
product offers.
- For example, Hi Julie, you subscribed to my "top restaurants in Maghreb" newsletter
in September. September 14 is my birthday and I'm happier every year knowing that
I've helped people like you Julie, save time and money eating well in Maghreb. As
my way of saying thank you, I'm sending this free special report on "How to cook
a delicious Maghrebin Tangia in less than 20 minutes" to all my subscribers who
subscribed in September.
Sublist 3: interests or preferences
Get to know your subscribers like you know your friends. It's easy and quick.
In your emails begin to write a few lines on your own interests.
- For instance, name where you went for a vacation, how you spent the weekend,
or music preferred. Many subscribers will email you back sharing their interests.
Tip 2) The first paragraph must include the specific benefits they will get
when they finish reading your email.
Your subscribers have too many emails to read. Why should they read YOUR email?
Write whether they'll get more money, time or love with your information.
- For example, your "weight loss tips'" newsletter has an article on ordering
meals at restaurants with natural sugars in carb-rich foods. How can you get your
subscriber excited? Offer the benefit of keeping the extra pounds off. For example:
- Hi Julie, Welcome to this week's weight loss tips by officialoverweightnomore.com
. Today's article will show you how these 2 natural sugars in carbs cut YOUR cravings
by a whopping 80%. Start eating them this week so you can beat mood swings and have
more energy during the day! Say goodbye to fatigue. Enjoy! [article full text goes
here]
Your subscriber will get excited about keeping the extra pounds off when they
read "cut your cravings by a whopping 80%." Your subscriber will be glad to know
your helping them lose weight with specific tips at the beginning of your email.
You bet they'll skim over the article, and not put it off to read later.
Tip 3) Treat your subscriber like a friend by writing specific emails, using
numbers or percentages AND words like "you" and "your."
- For example, in your latest "weight loss tips" e-newsletter you wrote 3 tips
to help people lose body fat. Just how do you grab your subscriber's attention?
Be specific.
- Hi Julie, This week's weight loss tips from officialoverweightnomore.com will
show you some foods that help you lose your body fat. Get ready to add the protein
that melts away 20% of your body fat in your meals. The next time you're dining
out, know which dairy to order so you burn 81% more belly fat. [your specific tips
and research proof goes here]
See how using specific numbers like "20% of your body fat" make you WANT to read
more?"
Once you use these 3 email marketing tips, many more of your subscribers will
read your emails. Remember, send customized emails to your sublists, and tell them
specifically with numbers and percentages what benefit they'll get once they finish
reading your email.