Time is a very precious thing and there is a very good chance not everyone who
passes by your virtual store's and websites has enough time to fully appreciate
what you have to offer.
Instead of wasting time trying to make a sale, get your visitors email addresses
and be able to enjoy a more direct approach in selling your products.
With email marketing , there's a very good chance your customer has time to spare
to read what you have to offer because most people reserve a portion of their day
just for reading their email.
The important thing to remember is to make sure that they do actually give you their
email address and secondly, you must give them a good reason to open your email
and read it.
Here are some tips on how to get that email.
The following tips will also help ensure your customers have enough incentive to
open and read your messages as well.
Reserve a spot on your homepage where you offer your customers the chance to read
your company's newsletters, at no cost to them of course. Make sure you explain
the benefits they'll gain from your newsletters.
Offer a discount, even 5% would do - if they join your mailing list.
Tell them that sales alerts and other promotional materials will be provided if
they give you their email address.
Tips for creating great content for your subscribers.
The Two Important Pronouns: "You" and "I"
Using "you" when talking to your readers will make your email seem more personalized
copy rather than a mass-produced email ad.
Try to use the word "free" in your copy because it never fails to excite consumers
and encourage them to visit your product or service. Be sure to deliver your promise,
do not decieve your readers and don't use the word free unless you actually have
something to give them.
Say everything you have to say. If you need to use ten paragraphs to fully explain
what you're offering then use ten paragraphs.
Focus on the good things. Don't hold back when talking about a product. Although
it's in bad form to be effusive, it's certainly unproductive as well if you don't
give enough focus on the benefits consumers will enjoy when they use your product.
You must know your target market. What do they want? For example, if you are speaking
to teenagers, you need to employ hip and simple terms to "connect" to them. Also
use an appropriate layout and format.
Know the best time to send emails. Holidays mean vacation for almost everyone and
that means taking a break from reading emails as well. Send your email on the time
and days you feel your readers would be available to read them. Naturally, you will
have to do some research to find the best time to send your emails.
Try to be convincing and use as many figures and facts as you can in order to convince
your reader of all the benifits.
Avoid using exclamation marks because they have long lost its impact on readers.
Instead of using exclamation marks, try to create the impact you desire with a short
sentence that has a lot of punch. Let the words instead of the punctuation mark
speak for its own.
