Are you one of those people who has trouble effectively email marketing ? If you
answered yes, this is a must read for you. Listed below are some basic revolutionary
lessons in email marketing . I hope you are looking forward to uncovering the secrets.
Now I know what you are thinking: basics do not sound very exciting or "empowering."
But these basics are the foundation upon which everything else is built. Miss these
and you may end up spinning your wheels for the next 12 months. After all, would
you not rather be spinning stories about how you made your first million?
If you want an email campaign to succeed, you do not want to offend anyone when
sending your messages. Turn off a consumer with your email and you can be sure they
will tune out your message. Do not let this happen to you!
A message that earns respect makes sales. That is why our first topic for discussion
is email etiquette. Train yourself to always and I mean ALWAYS stick to the rules
below when crafting your email message.
Rule #1 - Always Wrap Your Lines At 65 Characters Or Less
Whenever you write an email, always format the lines so that they are 65 characters,
or less, across. To do this, you may need to do a hard return by hitting Enter at
the end of the line. Wondering why to limit your lines to just 65 characters? (Good
question! It shows you are thinking.) There are two reasons that less is more.
The first thing to remember is that looking at a computer screen for a long time
causes eye fatigue for many readers. The shorter span of characters across the screen
makes
reading easier and more appealing to the recipient of your email message. The other
reason to go short instead of long is this: some email clients automatically enforce
line-wrapping at 60-65 characters on received messages. If your email is wrapped
at 70, the content will arrive all chopped up. This makes it unattractive...and
worse -- unappealing.
Tip within a Rule #1: Email clients such as Outlook Express allow you to set the
line-wrap to any character-width you choose. That means you will not have to hit
Enter each time after typing 65 characters. Makes life easier!
Tip within a Rule #2 - You can type 65 asterisks or dashes in a Notepad file to
create a template. Then paste your email below it to see if any lines extend too
far to the right.
Rule # 2 - BE CAREFUL USING ALL CAPS
How many times have you changed the TV channel to avoid listening to a screaming
car salesperson? No one likes a screaming salesperson...and no one likes a "screaming"
email
message, either. Odds are, when someone has over-amped the volume of their message
by using too many capital letters (not to mention too many exclamation points and
other
punctuation) you are going to be turned off. On the Internet, email messages written
in all caps are considered yelling. It is okay to write some sentences and some
words in all caps, but do not go overboard.
Tip within a Rule: Consumers buy from a source they trust. Emails in all caps are
perceived as shady or uneducated, and have an appearance that damages the credibility
of an offer.
Rule #3 - Watch Your Ps & Qs (Spelling and Grammar)
Would you be influenced by an email selling you something that had noticeable spelling
and grammar mistakes? Sure you would...and the influence would be negative, not
positive! When a consumer reads a sales message that is filled with errors, they
think to themselves, Good grief, this person doesn`t even take the time to get his
emails right. His product is probably the same quality as his emails.
When you are in business, your image is your reputation and your reputation is the
reason people buy from you or the guy down the block. It is essential that you create
an image of Integrity, Credibility, and Honesty in the mind of your prospects. Sending
emails filled with errors does not hurt your professional image...it destroys it.
(Ouch!)
