THE CREATION
If you haven't got around to starting a news letter, I will Let you know it's
easier than you think! I will start on the pretence that you have already established
your website. That means you already have a topic of conversation. It doesn't matter
if you are doing a site on multilevel marketing, or religion, or stories that inspire,
you will want to keep your news letter based on that topic.
There are a few different methods to starting your news letter. I will cover
two of them.
One option you have is to use outlook express to manage your news letter. You
can even use it to create HTML style news letters Like the big sites do.
Here's the steps to do that: 1. Click on create mail 2. Click on view 3. Click
on source edit 4. Notice that three tabs show at the bottom. Click on source 4.
You can now modify the code however you want
Just a tip -- Link to graphics through your website, if you link them to your
computer they may not show in all email boxes.
The second option is a more professional aproach, you can get a script for your
website that works great. You will need to be able to run your own cgi scripts on
your server to take advantage of this offer. This is a great script that I have
used my self and dont have one complaint yet
Once your news letter gets large enough you will want, and most likely need,
to use this option. The best thing about using this script is that your subscribers
are automatically added with the sister script and unsubscribed by either the sister
script or the script I am suggesting. Both save you time and money, as they are
free.
All that is left for you to do is come up with content for your news letter,
even if it's something as simple as site updates.
Promotion
You will want to promote your news letter because you will find that just a simple
link or banner that says subscribe isn't good enough. You may want to use a popup
or a pop under window letting people know about you news letter. You can use the
pop up upon visitors entering or exiting your website. I suggest using the pop under
as it is far less intrusive.