A couple of years back there used to be ads all over the place advertising bulk
email software. Their ads read "we blast your ads to millions" and on the face of
it looked like a wonderful idea. However the reality is not so rosy. When you send
out unsolicited information especially if it is ads and the recipients have not
asked you for any information by giving their express permission it is Spam. This
can get you into all sorts of trouble.
These bulk email software systems are very dangerous for your business because they
send out your ad to people who have never asked for information from you. The emails
they collect are from surveys and online questionnaires and some are even harvested
illegally. They are often just harvested from random websites and collected from
anywhere and everywhere. The emails you send out with this software are definitely
Spam and you will get a multitude of complaints and problems.
Here are a few of the dire consequences that can happen:
Your ISP can shut down your business, because of excessive Spam complaints. Anti
Spammers are aggressive groups of people who complain to your ISP and also to the
program you are representing if you are an affiliate. They will go out of their
way to give you as many problems as possible. Your business reputation will often
be ruined by these complaints and you will definitely be banned from any affiliate
program you may have promoted. In short it is a sure fire way to ruin your business.
The only way to do bulk email marketing is to make sure that all the people you
are sending your message to are truly opt-in. This means that they have given express
permission to you to write to them. Without this permission you are sending unsolicited
mail, which is illegal Spam.
However not all bulk email is necessarily bad. Opt-in newsletters are the best form
of bulk email marketing . You can send your messages without fear of reprisals to
a large list of your opt-in subscribers who have specifically given you permission
to send information to them. This is the proper way to do this form of marketing
and as such is very successful. So when you send out your messages think carefully
and stay away from offers who are obviously not sending to opt-in subscribes and
can harm your business or even destroy it.
