You have been in the internet marketing business for some time and you finally
realize that you need a good opt-in list. After reading countless articles and after
seeking out expert advice and reading many success stories of people creating a
small fortune with opt in lists you finally decide to have one of your own. And
then it happens, you think you have known everything there is to know about opt
in lists and have followed their advice exactly as given and yet you still were
not able to make a profit.
In fact, you may be losing money. You may be hiring writers to help you out, or
there are some expenses incurred, even if you have a big list, but only a very small
percentage actually buys from you, and so you are still losing profit. You suddenly
realize all of this after a few months when you see your statistics and sales figures.
So what could have gone wrong? Why have others succeeded where you have failed?
Well, to be brutally blunt with you, the most common mistake is that you dived straight
right in. You chose a topic which you thought could be quite popular and would earn
you money, but you have found that this just was not the case. Just because you
wrote to people from the list does not mean that they are going to buy instantly.
Here I will offer some advice to you. For those of you who have started an opt in
list and have failed, all is not lost, you can rejuvenate your failed venture. And
For those who are starting, here are three quick and easy ways to build a profitable
opt in list.
1) Get your customers to trust you and your products first. Just launching your
opt in list would not make you an expert and a believable seller. Send many helpful
and interesting articles first before you start an opt in list. Write about the
topic you know and have started and used for your site. Try to put forums first
to gain knowledge about your customers about their wants and needs and then target
those wants and needs.
Join forums from other sites as well. Provide expert advice and recommendations.
When you feel that people trust you already, you will be able to start your own
opt in list. You can build a base as well with other forum users. You can ask them
to join your list. Friends are always good customers. Put up a link to your site
so that they may be able to see what your business is all about.
The certain truth is, the money will only come in when the consumers and subscribers
believe and trust in you. They want a product or service that could be a good exchange
for their money. People are not going to buy something out of your recommendation
if they dont know you.
2) Find a product or service that people want and need. Although it may not be your
forte, if you provide a service and product that you have researched and learned
about well, you can carry it on forward. Invest your time, effort and money into
something that you could sell as well as something that the buyers or subscribers
of your opt in list can use.
While it is true that it is best to sell something that you have an interest in,
there are not many people who have the same interest as you if you decide to sell
something that is not entirely popular or profitable. Do your research well and
you will see the profits come in. Also provide your subscribers with promotional
material that they could actually use and spread around.
3) Make friends with other opt in list users. This is basically beneficial especially
if it is someone who has already launched a successful opt in list. These are people
that have the experience in this venture and experience is still the best teacher.
While there are many articles available for you in the internet to use, there is
nothing like getting a first hand account from someone you trust.
Experienced opt in list users will be able to tell you what to do and what not to
do because they have gone through it. While different situations occur for different
people, the general concept can still be very helpful. There are many things to
avoid and these people will be able to tell you what those things are.
Building a profitable opt in list does not just happen overnight. There is much
preparation and effort to put in. Opt in lists are built from scratch, as your list
grows, you should also maintain the quality of your list. Keep it organized and
manageable. Get or hire help if need be, just make sure that your subscribers are
happy and satisfied and they will be willing to buy from you.
