In the beginning, email was an effective tool for getting our ezines out and
our marketing messages to our readers. The truth is, email is no longer a viable
alternative. In all likelihood it may not recover unless some serious changes are
made to the technical protocol of how email can be created.
In the meantime, your business has been suffering in a big way. And if you continue
to rely on email, you may find yourself out of business.
Publishers today have become extremely frustrated with email as their method
of delivery and for good reason. Do any of these sound familiar to you?
- ISPs cancelling your service without explanation - risk of being placed on
a ban list - creating a special issue for email to avoid tripping filters - re-creating
the issue for your website archives - mundane and mind-numbing list maintenance
tasks - processing unsubscribes - processing bouncebacks - dealing with unwarranted
spam complaints - should you use opt-in or double opt-in - trying to find email
addresses that don't exist
If that's not bad enough, how many of you send out a note a day or two after
you've sent your ezine to say 'If you didn't receive the latest issue, it was probably
caught in the filters'?
What a colossal waste of valuable time. You should be taking advantage of some
of the emerging technologies that are available today. A large number of publishers
have gone to a weblog format for presenting their information and while a step in
the right direction, there is still a big gap in their use. They still use email
to notify you about new content.
Quikonnex is the best one I've come across so far simply because it offers so
much to both the publisher and the subscriber. And you don't require a 'techie degree'
to use it.
It's a complete direct-to-desktop publishing service that offers media-rich content
management in your choice of text, html, audio and/or video as well as two way communication
with your readers and fellow members. It's the most user-friendly content management
and communication system you'll find today. It's easier to use than email and more
interactive than a website. Best of all, no programming is required.
It uses an rss (rich site summary or really simple syndication) feed to deliver
your content right to the desk of your subscriber. To make it even easier, they
have created their own free cross-browser, cross-platform viewer called QuikView
to make viewing channels a snap regardless of your, or their, operating system.
QuikView is also a remarkable little bookmark server and you can import all your
favorite links to it. When your readers sign up for QuikView they also become members
and will receive their own private messaging service too.
Quikonnex provides a safe, clean, spam free environment for your content and
your readers automatically receive the new information you post. Quikonnex is the
perfect solution for anyone who wants to stay in contact with a large number of
people. It can be easily tied in with your website if you have one or stand on it's
own if you don't.
You better believe that rss is leading the way. Microsoft is going to be implementing
it in their next release. Even AOL's new version 10 has something in the works.
Everyone is fed up with email.
We're starting to see another rash of virus mania hit the net. Do you really
want to keep risking your business? Viruses, trojans and hackers (the bad ones)
are going to continue to wreak havoc.
